Alex Snyder


Keynote Panel: Modern Retailing: The New Way to Win Business

Wed, Oct 7th, 2020 | 2:55 PM - 3:55 PM EDT | Dealer Ops & Leadership | Sales & Variable Ops | An "All-Access" Attendee Pass is required for this session 

Automotive retailing is undergoing the most profound change in more than 50 years. The traditional brick-and-mortar dealership business model is at an inflection point. Motivated by the pandemic and the Amazon phenomenon, consumer buying behavior has rapidly transformed. Ease of shopping (online and in-store), transparency, immediacy, consistency, and, of course, accuracy are critical components to improving the customer experience and for retail success today.

In this keynote, you'll hear from a panel of automotive industry thought leaders who will discuss their views on how businesses are changing their approach to win the hearts and minds of the consumer - currently and post-COVID.

Moderator: Ron Frey, President and CEO, RL Frey, Inc.

Panelists: Denny Pezic (Director, Customer Journey, Kia Motors America, Inc.), Andrew Walser (Owner, Walser Automotive Group), Rusty West (Co-founder & President, Market Scan Information Systems, Inc.), and Alex Snyder (Co-Founder & CEO, FRIKINtech, Inc)

Presenter Bios:

Ron Frey has been an innovator in the automotive industry for over three decades. His hallmarks are developing and testing bold new initiatives, establishing operational controls and strategic priorities and acquiring and growing businesses in the automotive space. Ron is well regarded for his inspired vision of the future. Notable roles include: Founder of Frey International, the premiere credit union auto-buying service in the Northwest; CEO of Autoland; Founding partner ZAG and COO of TrueCar; Chief strategy officer at AutoNation; And, chief global strategy officer at CDK Global. In 2015, Ron founded RL Frey, Inc. to invest in and advise companies of all sizes. His focus is on implementing innovative solutions with a pragmatic and disciplined approach while sharing a wealth of experience.

Andrew Walser
is the CEOof Walser Automotive Group. He assumed the role of CEO in 2017. As CEO, Andrew oversees the total strategy of the company’s sales, service, and fixed operations. Yet, the core of Andrew’s work always funnels back to a simple mission—give customers a great car buying experience that’s fast and easy. With that mentality, Andrew has helped drive and execute industry-pioneering practices over his 33 years in the automotive sector. In 2001, Andrew was instrumental in implementing a one-price sales philosophy for the dealer group, removing negotiation and haggling from the purchase process. Andrew is driven to continue simplifying the customer experience by eliminating industry bottlenecks with the removal of traditional finance offices and the enhancement of digital lead handling. Andrew also played a crucial role in revitalizing Walser’s used vehicle process, engineering a centralized purchasing and reconditioning process that today has become the largest single used vehicle operation in the Midwest. In addition, Andrew continues to focus on the leadership and growth of people, culture, and core values that make Walser Automotive Group a diverse and inclusive place to work. Andrew has been a board member of the Greater Metropolitan Automobile Dealers Association (GMADA) since 2010. Andrew also served on GMADA’s Labor Negotiations Board in 2016. Andrew completed NADA Dealer Academy training in 2001. He holds a bachelor’s degree in marketing from Arizona State University.

Denny Pezic
is the Director, Customer Journey at Kia Motors America. Before joining Kia he worked on the agency side where he functioned as the digital lead at several firms, providing thought-leadership and guidance to a variety of OEMs such as Kia, Hyundai, Genesis, Mazda, and also brands in many other industries. He has two decades of experience in all things digital, including integrated digital communication, ecommerce and digital transformation. Denny is excited about the current digital evolution in the automotive space and all the opportunities it brings.

Rusty West
has served as President of Market Scan since co-founding the company with his father, Russell, in 1988. The company’s first product, Lease Prophet, became an overnight success when it was launched in 1989 and set a new standard in automotive leasing using electronic calculation technologies. From its initial focus on aggregating data and offering scientifically perfect solutions for retail lease and finance transactions, Rusty has led Market Scan to become a leading SaaS Enterprise Solutions authority in the automotive industry. Today, Market Scan provides software and technology solutions, with an emphasis on Digital Retailing, directed towards the four vertical markets: Consumers, Dealers, Lenders and Manufacturers. Market Scan solutions help companies optimize their competitiveness and profitability, as well as deliver an enhanced consumer experience.

Alex Snyder:
Who knew scratching his name in a $93 desk, in 5th grade, would turn into a 30+ year automotive career for Alex Snyder. His grandfather drove him to the dealership every Saturday to pay off that desk. Alex stuck around in the family business to eventually oversee the Checkered Flag Automotive Group’s digital presence and operations. It led him to DealerRefresh and eventually a move to to lead the creation of a CRM that grew to 600 dealerships in two years. After the Cox acquisition, Alex found himself a man without a mission. Today the mission is alive and well with the creation of FRIKINtech, short for FRIKTIONLESS technologies, proving to dealers the key to raising all metrics is arming the sales staff with relevant conversations. FRIKINtech provides the fuel for customer engagement

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